Montreux Jazz Festival and SPOT On Denmark: A Winning combination
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For the 2nd year in a row we enjoyed an amazing Montreux Jazz Festival campaign with 1000 fans, several key Swiss music professionals and a pack of curious Swiss journalist filling up the full Montreux Jazz Café club venue this Saturday (10 July). The night saw the 3 bands Cody, Kiss Kiss Kiss and Ginger Ninja give great performances, and as a result there is now overwhelming interest from the Swiss industry in terms of signing the 3 bands. Sony Music Switzerland for example decided to release Ginger Ninjas debut album “Wicked Map”.
In terms of press exposure the Swiss radio (in both the French, German and Italian language communities covered the night) and the written press covered the night so extensively, that this SPOT ON DENMARK project statistically reached more than 3 million listeners and readers in a country which boasts 7.8 million inhabitants.
Check out the official Montreux montage (http://www.dailymotion.com/video/xdztuu_spot-on-denmark-interviews-montreux_music) and these beautiful performances the 3 bands delivered on Swiss national radio from Montreux:
Cody live on Swiss national radio La 1’ere (10 July 2010):
Kiss Kiss Kiss live on Swiss national radio Couleur 3 (10 July 2010)
Ginger Ninja live on Swiss national radio Couleur 3 (10 July 2010)
